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Welcome to Blue Rapture! Bringing you a taste of the ocean!

Blue Rapture is a curated online store, art and design blog created for those who love the ocean, surfing, the beach and all that it brings!

Working alongside passionate surfers, artists, photographers and designers we hope to empower the inspirational and to inspire the rest of the world with unique surf art, fashion & culture.  

Our dream is to give the undiscovered a platform to be discovered

Our vision is to enable inspirational talent to make money from their art whilst travelling the globe in the search of their next project.

We hope to one day be able to deliver the very best and most unique products and design inspiration in surf culture from all over the world. From art and design products, to fashion and accessories, all our products are high quality, high end and rare to find on the high street.

At Blue Rapture, we do not see ourselves as just an online shop and blog, but more as a way of life.

We hope to one day be able to deliver the very best and most unique products and design inspiration in surf culture from all over the world. From art and design products, to fashion and accessories, all our products are high quality, high end and rare to find on the high street.

Our passion has and always will be surfing as core, but as we travel the winding path through life, we aim educate ourselves about other cultures who enjoy the ocean and surfing from all around the world. We aim to take a little piece from the best of each and bring it back to share with you.

Harriet’s Story – The Founder of Blue Rapture

It all began in January 2013…

I took my first trip to Oahu, Hawaii – the mecca of surfing.  I had always had a morbid fascination with big waves, rough oceans and anything really to do with Mother Nature at her ‘finest’.  I respect the way ‘she’ puts perspective on just how small and inconsequential humans really are, compared to the amazing planet we live on.  So a trip to the North Shore to see the big waves was super exciting, but I had no idea just how eye opening and monumental this trip really would be for me…

After a very long journey (36 hours to be exact) we finally touched down in our hotel room in Waikiki at 4am.  You would have thought I would be exhausted, but like a child on Christmas morning by 8am sharp I was awake ready to take the 40 min drive to the North Shore, eager to get my first real life glimpse of big wave surfing.

The waves were truly incredible.  I‘ll never forget that thunderous sound, the film and photos I had seen in the past, simply did it not compare. As a beginner surfer the thought of paddling out was quite scary, it made me realise just how powerful the ocean can really be, but it was so exciting to watch.

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After spending some time on Sunset Beach watching the Pipeline, we took a trip back into Haleiwa for lunch and had a browse around the local shops.  I soon began to notice the clothing quality of the big well known surf brands was far better than at home.  The selection for girls and women was also much better – I no longer seemed to have to fit into to the stereotypical board sports girl who loved everything pink and flowery! I could dress in the colours and styles that I wanted to – without taking away any femininity. Not to mention the abundance of surf arts, interior accessories and crafts that were available.

If only I could have access to products like this back home…

I was also incredibly inspired by the Aloha of the local people there, the Hawaiian heritage and culture that they had fought so hard to get back after a period of it being ripped away from them, and most importantly the story of their iconic native, Eddie Aikau.

It soon became clear that Hawaii had taken hold of my heart, and I was in love with these beautiful islands.

Knowing that I had to return home, I longed for a way to take a bit of Hawaii back with me, incorporating its lifestyle and beliefs into my old life back home.  But how?

Tim Bessell Artist Series…

A few months after I returned a world renowned surfboard shaper and artist, Tim Bessell, contacted me and asked if I would be interested in selling his art within Europe.  Of course I was very interested and so took a trip up to London where he had a few examples of his work on show at The Stolen Space Gallery, Brick Lane.  The boards he produced were beautiful works of art, but I needed a way to sell them.

A lightbulb went off in my head, this was my chance to follow my passion and create a business around the ideologies I had seen, learnt and believed in Hawaii, a beautiful online platform for surfers, artists, photographers and designers to sell and promote their amazing work, alongside the ability to tell their stories and ultimately inspire the rest of the world.

Blue Rapture was born…
Tims Work on display at the Stolen Space Gallery, Brick Lane, London
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Blue Rapture is not about following today’s trends, it is about finding your own path, developing your own person and inspiring those around you by embracing the ocean, surf culture and Aloha! (Aloha in the Hawaiian language means affection, peace, compassion, and mercy. However it’s often used as a greeting to say goodbye and hello).
So, enough about my journey!

Take a look around Blue Rapture, be sure to check out the blog and the social communities, enjoy our products and become emerged in your very own Blue Rapture story!

Mahalo!